EM-ACE Marketing Review
Improving the marketing and promotion of Erasmus Mundus and Erasmus+ Joint Master Degrees and increasing recruitment of EU students. Download the Marketing Review here.
The aim of the EM-ACE marketing review has been to scope the current state of Erasmus Mundus, in terms of strategies, markets, and marketing, considering the scholarship scheme within the wider international higher education context.
The conclusions and recommendations of our analysis are based not only on recent reportsand statistics, but new primary research looking at university student and staff views, and those of the Erasmus Mundus National Structures.
The marketing review was prepared by the EM-ACE project
team in Spring 2013.
Register to the EM-ACE members' portal now to download the full marketing review and needs analysis. Registration is free of charge! If you are already registered, log-in and click on the link below to download the document.
Published on 26 Jul 2013
Updated on 08 May 2014